Bank of Baroda, which is one of India’s most trusted banks with a wide international presence, on Monday announced that the Bank has signed cricketing legend, Sachin Tendulkar as the Bank’s Global Brand Ambassador.

The strategic partnership between Sachin Tendulkar and Bank of Baroda is built on a profound alignment of core values like excellence and trust, stated a release. The partnership came at an opportune time with Bank of Baroda poised to script the next phase of its transformation journey as it pursues a faster growth trajectory, leveraging Sachin’s brand aura, it asserted.

It further mentioned that Bank of Baroda is launching its first campaign featuring Sachin called 'Play The Masterstroke.' It added that the campaign encourages people to play a masterstroke and score big to realise their financial aspirations by choosing a Bank that is trusted by millions and backed by a legacy of over a century.

Commenting on the association, Managing Director & CEO, Bank of Baroda, Debadatta Chand said, 'It is a moment of great pride for Bank of Baroda to announce Sachin Tendulkar, one of India’s sporting legends, as our global brand ambassador. Sachin is a global icon who has always led by example, inspiring us through his actions both on and off the field. Just as he has galvanised a nation through his remarkable career, Bank of Baroda has been a trusted partner for millions across the country, enabling them to achieve their financial aspirations. Sachin represents the epitome of Leadership, Excellence, Trust, Consistency and a Legacy that transcends generations – values that form the bedrock of Bank of Baroda’s century-long journey. We are excited to partner with Sachin and bring this association to life.'

The Bank also announced the launch of the ‘bob Masterstroke Savings Account’, an exclusive savings bank account designed especially for clients desiring premium services, it said. It maintained that the ‘bob Masterstroke Savings Account’, emphasises best-in-class features, reliability and long-term financial planning in its product construct and design.