Mahindra & Mahindra announces unique value proposition for its new SUPRO PROFIT Truck range

The SUPROPROFIT TRUCK range was recently launched at a price point starting, Rs 5.40 lakh.


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Mahindra & Mahindra Ltd, a major commercial vehicle manufacturer in India, has announced a unique value proposition for its recently launched SUPROPROFIT TRUCK range of small commercial vehicles.

The SUPROPROFIT TRUCK range was recently launched at a price point starting, Rs 5.40 lakh.

Mahindra & Mahindra Ltd claimed in a release that an independent certification has proven that the SUPROPROFIT TRUCK customers have an opportunity to earn 25-36 per cent higher operating profit on account of guaranteed higher fuel efficiency and payload.

The company also claimed that SUPROPROFIT truck is affordable, more powerful, boasts of a greater payload capacity and higher mileage that assures higher profit to the customers.

The SUPROPROFIT TRUCK range comes in both diesel as well as CNG fuel options and provides class-leading mileage and performance even at maximum loads, thereby promising supreme comfort and convenience, it stated.

It further stated that SUPROPROFIT TRUCK also provides customers with powerful AC and a mobile charging point along with a class-leading warranty of 3 years/80,000km (whichever is earlier).

The release stated that customers can avail loan tenure of up to five years and lesser IRR, starting from 12.99 per cent onwards, which helps in lowering EMI for customers. The customers can also avail up to 100 per cent loan on SUPROPROFIT TRUCK, it added.

CEO, Automotive Division, Mahindra & Mahindra Ltd, Veejay Nakra said in the release, “Our mantra that drives our approach for this portfolio of business is customer prosperity. Accordingly,  SUPRO’s proposition to offer more profitability or we take the SUPRO Profiitruck back, is rooted in this philosophy and emerges out of its guaranteed higher mileage and superior load carrying capability”.

Commenting on the announcement, business head– SCV at Automotive division, Mahindra &Mahindra Ltd.,  Amit Sagar also said that the DNA of the SCV range is to create products and solutions that fulfil the dream of Mahindra’s customers, the release added.

First Published:Aug. 4, 2021, 10:17 p.m.

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