Toyota Kirloskar Motor has launched its compact SUV, Urban Cruiser with its market target to cater to young and new customers in the Indian market. The Toyota Urban Cruiser is the second model to be launched in India under the global Toyota-Suzuki alliance, after Toyota Glanza, with price ranging from Rs 8.4 lakh for the base mid-grade manual variant to Rs 11.3 lakh for the top-end premium-grade automatic variant.
TKM said in a statement that Urban Cruiser, designed for today’s young achievers, was launched in an event graced by TKM managing director Masakazu Yoshimura, Naveen Soni, senior vice president, sales and service, and Tadashi Asazuma, vice president, sales and marketing. The special guest of honour, youth icon and popular Indian superstar and singer. Ayushmann Khurrana, also took part in the launch event.
“Our entry into the compact SUV space comes at a time when the segment has gained much popularity due to its body type and superior road presence thereby garnering greater connect and appeal among today’s youth,.. We will continue to emphasize on introducing ever-better cars, better technologies and environment-friendly products and services. Our alliance with Suzuki allows us to surge ahead on that path while building a self-sustaining local ecosystem of suppliers and partners,” ” said TKM managing director Masakazu Yoshimura at the launch of the SUV.
The company states that the all-new Urban Cruiser will feature the new powerful K-Series 1.5 litre four-cylinder Petrol Engine and will be available in a choice of Manual Transmission (MT) and Automatic Transmission (AT) with a superior fuel efficiency of 17.03 kmpl and 18.76 kmpl respectively.
Safety features: The Urban Cruiser offers Dual Front Airbags, ABS with EBD, Advanced Body Structure, Electrochromic IRVM, Hill Hold Control, Reverse Parking Camera with Display in Audio and ISOFIX Child Seat Restraint System.
“To demonstrate our gratitude and provide an early-movers advantage for customers who pre-booked the Urban Cruiser, we recently announced the ‘Respect Package’, no-cost periodic maintenance for up to two years (or 20,000 km whichever is earlier), that our customers are appreciating. Further, we are confident that the all-new Toyota Urban Cruiser will exceed their expectations and delight them in every aspect, be it performance, comfort and convenience or safety. We are glad to bring our new offering in time for customers to make their festive season purchase decisions,” Soni said.
The company also announced that bookings for the Toyota Urban Cruiser are open. Customers can either book the car online ( www.toyotabharat.com ) or visit their nearest Toyota dealership.
