Wednesday, April 01, 2020

Shanghai Fashion Week 2020 postponed amid coronavirus spread
IFP Bureau | First Published: February 18, 2020 09:33:58 am
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Shanghai Fashion Week – the fall/winter 2020 runway shows has been postponed as the coronavirus outbreak continues to spread and the death toll is rising everyday, announced the organisers recently. The show was scheduled to begin on March 26. It will be rescheduled at a later date in order to prevent the spread of the epidemic, the organisers said in a report in  THR.

The novel coronavirus has infected over 70,000 people and killed 1,868 in mainland China, according to Chinese officials in reports.

Shanghai Fashion Week began more than 15 years ago. This season, New York Fashion Week ran February 6-13 with London’s taking place on February 14-18.

London Fashion Week is expected to welcome fewer Chinese reporters and buyers to the event than in years past, amid travel restrictions.

“We will make every effort to ensure that the shows reach audiences that aren’t able to travel and are exploring additional partnerships to further increase reach,” said Caroline Rush, a British Fashion Council chief executive in a statement, reports THR.

The Shanghai Fashion Week will be followed by Milan Fashion Week from February 18-24 and Paris February 24 to March 3.

China Fashion Week, which started in 1997, holds its autumn/winter shows March 25-31 annually and has not announced any cancellation yet.

Runway shows are not the only fashion and beauty spectacles that faced a change of plans due to the outbreak. On Feb. 4, Swiss watch manufacturer the Swatch Group canceled its Time to Move event, which was set to take place in Zurich Feb. 28 to March 2, due to the potential spread of coronavirus.

“Considering the uncertainty related to the coronovirus outbreak, and in order to guarantee the welfare of our guests, partners, and colleagues, Swatch Group has decided not to hold the Time to Move event,” a rep said in a statement. The brands decided to introduce their products regionally “at a later stage … in order to prevent their partners from traveling internationally in an insecure climate,” Rush further addded on the report.

Makeup artist Huda Kattan, founder of Huda Beauty, was planning to host a launch event of her skincare line Wishful on Feb. 4 at the London Hotel in Los Angeles. However, the brand announced on Jan. 30 that “it is with a heavy heart that we will no longer be hosting an event next week. Huda and her family have been advised not to travel from her home base in Dubai to L.A. due to the growing health risks associated with travel at the moment.”

The press event has been rescheduled for February 17 with the new product — Yo Glow Enzyme Scrub — debuting at Sephora on February 16. (Source: The Hollywood Reporter)

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