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CITM 2019 in Kunming: India Pavillion aims to lure Chinese travellers
IFP Bureau | First Published: November 15, 2019 12:58:13 pm
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In a move to boost travel and trade between India and China as a part of its “Act East” and “China Ready” strategies, the government of India in collaboration with Confederation of Indian Industry (CII) is taking part in China International Travel Mart (CITM) at Kunming on November 15-17, the Tourism Ministry said.

CITM, one of the biggest travel shows in Asia, provides innovative ideas and concepts for travel in Asia. The India Pavilion at CITM was inaugurated on Friday by RupinderBrar, Additional Director General, Ministry of Tourism, and Dipak Haksar, chief executive, ITC Hotels and chairman CII National Committee on Tourism and Hospitality along with other members. A 35-member delegation will be visiting the India pavilion.

“The objective of the large India Pavilion set up at CITM is to promote India’s varied tourism products and services including the Buddhist Circuit, so as to attract Chinese travellers to visit India,” the ministry said in a release.

It added that the three-day event “will help to strengthen tourism and trade between both countries and facilitate Business to Business (B2B) and Business to Government (B2G) meetings”.

The CITM 2019 will witness the rich Indian heritage at the India Pavilion through classical dance performances and Yoga, according to the release.

The release also stated: “The future of tourist travels between the countries which represents 40 per cent of the world’s population continues to be “promising” based on the current trajectory of growth.”

The event provides various tour operators from India and other service providers like travel agents and hotel operators an opportunity to interact with their counterparts in China and help build stronger tourist circuits between the countries.

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