Nestle’s blunder on Keibul Lamjao National Park location draws condemnation

People For Animals (PFA) - Manipur has warned that it will boycott all Nestle products if the misinformation on Manipur's Keibul Lamjao National Park is not rectified at the earliest.


(Photo: IFP)

 

Condemning Nestle company for wrongly portraying the location of Keibul Lamjao National Park as Meghalaya on one of the company’s products, People For Animals (PFA) - Manipur has warned that it will boycott all Nestle products if the misinformation is not rectified at the earliest.

The erroneous portrayal of the National park’s location by the food and beverage company was found on the cover of KitKat chocolates, a release signed by managing trustee PFA Manipur L Biswajeet Meitei stated.

It is a part of the company’s campaign named “My Travel Break” meant to promote tourism by displaying scenic spots from all around the country, it stated, adding that while the campaign is laudable, PFA consider the mistake as an insult to the people of the state.

The issue is not trivial since it is misleading people the world over about the national park, it stated.

Keibul Lamjao is the sole floating park in the entire earth and the only suitable habitat for the rare and endangered Sangai or Brow Antlered deer, it added.

The release also condemned the Nestle employees responsible for the mistake stating that they could have easily verified the location with a basic Google search. The inclusion of a picture of the Lesser Panda makes it even more confusing. If Nestle had used a picture of a Sangai and mentioned Manipur as the location of Keibul Lamjao National Park, people would have appreciated it, the release stated.

It informed that PFA-Manipur had also communicated with the corporate communication manager of Nestle-India, and urged the company to rectify the mistake. The release also demanded the company to issue a clarification in all national and state newspapers at the earliest, warning that failure to do so will lead to a boycott of all Nestle products.

In the meantime, principal chief conservator of Forests (Wildlife) and chief wildlife warden, government of Manipur, Ak Joshi has sent a letter of complaint to Nestle India in regard to the issue. He condemned the blunder, calling it an irresponsible act and a gross misrepresentation of facts. Ak Joshi, in his letter of complaint, further stated that such basic error is unacceptable under any circumstances and urged for a rectification at the earliest.

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First Published:April 23, 2021, 12:13 a.m.

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